[165] They are usually given work with the municipality or local farms, and provided with training. [107] After a visit to Orania, Thembelihle's EFF mayor, Danny Jonas, said he wanted to retain the status quo while working together with Orania for the benefit of Thembelihle. [234] A pumping station on the Orange River, financed and built by the town's residents, provides water for agricultural use. [190][191], Prospective residents are required to go through an interview process with a committee, which may deny access to people based on criteria such as criminal records. [89] A journalist for the Provinciale Zeeuwse Courant, visiting in 1993, noted that houses had been repaired, but the town lacked any meaningful economic activity. [184][185] Orania's residents perceive it as being crime free, where their children can grow up safe. [49] The executive director of the South African Free Market Foundation, Leon Louw, has also written an article questioning the perception that the town is a refuge for racial bigots. How to Tell If a Japanese Maple Is Dead?. In year two, Orangina is planning to expand into more markets and work with bigger distribution partners. By: Twig. [72] The department completely abandoned Orania in 1989,[75] though a group of coloured people continued to live in Grootgewaagd. [153] Other members of the board are given responsibility for community matters such as safety, planning and community services. Thus, his reality series officially premiered on June 6 th, 2012. [245], Cultural institutions include the Orania Kunsteraad met orkes en koor (arts council with orchestra and choir) and the Orania Kultuurhistoriese museum (cultural history museum). [95][14], On 14 Sept 2010, the president of South Africa, Jacob Zuma visited Orania. [5][6], The stated aim of the town is to create a stronghold for Afrikaners, the Afrikaans language and the Afrikaner culture. [77] During the same month, the people who still lived in Grootgewaagd were evicted,[78] after being provided with newly built homes in nearby towns. [24], Boshoff's plans excluded the area of traditional Boer republics in the Transvaal and the Free State, which encompass the economic heartland of South Africa and much of its natural resources, instead focusing on an economically underdeveloped and semi-desert area in the north-western Cape. [130] According to a 2014 census carried out by town authorities, Afrikaans is the main language spoken at home for 95% of residents, followed by English with 2%, with speakers of both English and Afrikaans making up the remaining 3%. Orangina is a carbonated citrus beverage made from orange, lemon, and mandarin juice. 1 decade ago. VFB, an accelerator group under Pepsi Bottling Ventures (PBV), is majority owned by Suntory (Orangina is not affiliated with PepsiCo). [186][187] The abuse was not reported to the police, as a residents were afraid of repurcussions for filing a report. Party did not contest in elections before 2009. [152], Orania has its own municipal structure in the form of the Orania Representative Council based on the Local Government Transition Act of 1993, where other municipalities are based on the Municipal Structures Act of 1998. 2 Answers. [230], Previously, a permit was required to start new businesses in town, which was only granted if the new business did not compete with existing ones. ", "Zealots' Dream Falters in Whites-Only S. Africa Town : Racism: Bastion of intolerance sees itself as model. While the brand has a new owner, Ventures Food and Beverage (VFB), the drink remains true to its original 1936 recipe. [177], The town has neither a police force nor a prison. [270] The Volkskool's e-learning system was seen as innovative and received attention from South African media in the early 2000s. [238], The construction industry is an important element of the local economy. I was enormously impressed by its success, decency, safety, modesty, friendliness, cleanliness, by its spirit of goodwill, by its egalitarian attitudes and, above all, by its prevailing philosophy of freedom". [16], Newcomers often say their desire to escape the violent crime prevalent in the rest of the country motivated their decision to move to Orania,[17] and many had been victims of crimes before,[4] while Orania residents claim the town is a secure environment and they have no need to lock their doors. [23] The model is based on the principle of 'own labour', requiring that all work in the volkstaat be performed by its citizens, including ploughing fields, collecting garbage and tending gardens, which is traditionally performed by blacks in the rest of South Africa. Orangina produced in the United States includes orange and tangerine juice, but no lemon. [125] Kambro also own a 380 hectares (940 acres) farm west of Orania. [116] In response ANC veteran Carl Niehaus said, “Destroy the money, destroy the damn flag. [27] Even proponents of the idea conceded that this model would demand significant economic sacrifices from Afrikaners who moved to the volkstaat. What happened to Brandi from the “Storage Wars”? [193] Unmarried couples living together are also frowned upon. [245] The building is open to the public as a living museum; it is the largest earthbag earthship in the world. “And then the pull is making sure that consumers know about it, and they come in and demand it.”. [62] Even then, their plan involved separating parts of Transvaal Province, including Pretoria, to form a state where the many black residents would have only limited voting rights. [259] Things improved considerably with the opening in 2014 of the Ou Karooplaas shopping centre, which also houses a cinema, pizza parlor and DVD shop; and the Stokkiesdraai Adventure Park, which also has a pub and coffee shop. [18], The idea that white South Africans should concentrate in a limited region of South Africa was first circulated by the South African Bureau for Racial Affairs (SABRA) in 1966. [271][272], There is a rivalry between the schools, which is generally friendly but can occasionally become quite fierce. In the South African general elections in 2004,[171] 2009,[172] and 2014,[173] the community voted decisively for the Freedom Front Plus party. [117], Orania has a mascot named Klein Reus (small giant), a small boy shown rolling up his sleeves. [22] The founding principles of the Avstig were based on the belief that since black majority rule was unavoidable, and white minority rule morally unjustifiable, Afrikaners would have to form their own nation, or volkstaat, in a smaller part of South Africa. [14], According to its founders, the purpose of Orania is to create a town where the preservation of Afrikanerdom's cultural heritage is strictly observed and Afrikaner selfwerksaamheid ("self reliance") is an actual practice, not just an idea. [256][257], Younger residents occasionally complain of a lack of recreational activities, a concern common to many small communities. What happened to Orelia? [77] By 1998 R15 million had been invested in the town for expenses including the upgrading of water and electricity supply, roads and businesses. Emirates owned a substantial fleet of 29 of the Airbus A330-200 aircraft, which it acquired on a consistent year-on-year basis between March 1999 and September 2003. [117] Jan van Wijk, who also created the Afrikaans Language Monument in Paarl, designed the monument. He drank, knowing that he would need to stay hydrated, and though Orangina wasn't exactly his drink of choice, he would take what he could get. [227], During April 2004, Orania launched its own monetary system, called the Ora, based on the idea of discount shopping vouchers. [20] The Orania Spaar- en Kredietkoöperatief (Orania Savings and Credit Co-operative) is a local cooperative bank. The first year also includes developing its social media presence and working with micro influencers. 10 cult childhood drinks As Orangina is relaunched, Eleanor Doughty looks back at brilliant drinks from childhood you may have forgotten [74] After the dam was completed most of the workers moved away, and the town fell into disrepair. [41] A Mail & Guardian article describes it as a "widely ridiculed town" and a "media byword for racism and irredentism". [160], Orania residents are eligible to vote in the Thembelihle municipal elections, but few choose to do so. [15] All jobs, from management to manual labour, are filled only by Afrikaners; non-Afrikaner workers are not permitted to work unless they have skills no resident has. [58] Shortly after the first residents moved in in 1991, many whites derided the project as unrealistic,[59] with even right-wingers rejecting it for its location in barren territory, far from traditional Afrikaner states. [15][28], The town's original objective was to create an Afrikaner majority in the northwestern Cape, by encouraging the construction of other such towns, with the eventual goal of an Afrikaner majority in the area and an independent Afrikaner state between Orania and the west coast. The Doraville location had Orangina in stock when I checked, and the Buckhead store was waiting for a shipment. “We saw the demand on the customer side and decided to go ahead and move forward with [the glass bottle],” Nisler said. To date, it has 136 episodes and fifteen seasons in total. The town hosts diverse industries, from macadamia farming, a toffee factory, a brewery, a call centre, stockbroking services and architecture. Every square foot is money. Orangina has a three-year plan to win over North America, including micro influencers. The flies and mosquitoes that come with the oppressive summer heat haven’t arrived yet. [151] The shareholders, numbering about 400 as of 2017, vote for the company's board of directors. [163][77] The Elim Centre accommodates unemployed young men who come to Orania seeking employment. [31] While regarding an Afrikaner nation as desirable, he felt the word carried too much baggage, connected to unrealistic and anachronistic expectations. Orania was established as a tactical strategic exit for the Afrikaner, should the new South Africa run into serious crisis. [167] The Orania Movement has around 3,800 registered supporters from outside town. That’s not the case in Europe, where Orangina is the fourth largest beverage brand. [284], A list of cultural holidays in Orania:[285], The unusual and controversial nature of Orania has drawn the interest of researchers,[286] especially in the field of anthropology. [146], The town's existence is permitted by the Constitution of South Africa under Section 18, which guarantees the right to freedom of association, Section 30, which guarantees language and cultural expression and Section 31, which provides for the right to form cultural, religious or linguistic communities. In the year 1900, students and faculty from the nearby Appleyard College were having a picnic during a day-trip to Hanging Rock. The drink is now available in three kinds of packaging, including the iconic glass bottle. [218], In 2019 Orania's workforce was employed as follows: 269 Service providers, 140 traders, 76 construction workers, 19 hospitality providers, 12 manufacturers, 66 in education, 27 agricultural service providers. And since the brand is locally focused, as opposed to a national rollout, it can better work with distributors to set up sampling in a grocery store or be featured in a shop’s app. [238] The Orania management has since mostly eschewed large-scale projects, rather focussing on small- and micro-enterprises to develop the local economy. [255] The Ora currency and the Kleinreus flag were both introduced during the celebrations. “It is an experience because it makes you pay attention.”. [222] Rapid growth over the four years to 2014 led to the construction of new commercial developments and a rising number of young adult immigrants, but also caused an increase in class differences between residents. Ownership of plots and houses is in the form of shares in the company,[77] according to a framework known as 'share block' under South African law, similar to the strata title or condominium in other countries. [268] The school is growing with 400 students expected by 2022. It was purchased around 2012. Answer Save. [20] May 1984 saw the establishment of the Afrikaner Volkswag, an organisation founded by Carel Boshoff, a right-wing academic, to put the ideas of the SABRA into practice. His eyes remained upon her, but her expression gave nothing away. [231], Farming is an important part of Orania's economy, the most prominent project being a massive pecan nut plantation,[232][233] one of the largest in South Africa. [24], Since 1994, citizens of Orania have voted in the five national elections. The brand also believes consumers will get nostalgic about the glass bottle—a KPI it’s banking on. It is used mostly for agriculture, with a smaller built-up area along the river bank. [127] [216] In contrast South Africa's growth rate for 2019 was 0,2%. We’ll see what happens if we pull it back into the family and connect the brand globally again.'”. [156] Exhibits housed in the museum include the Felix Lategan gun collection and a Vierkleur flag carried by Jopie Fourie. [250] Karoo-style food such as skaapkop (sheep's head) is part of the local culinary heritage. An excellent, refreshing taste. [243] Given the relatively low local wages, even two mid-range salaries might not be enough to buy a house. Elsewhere around the world, Orangina is owned by Suntory Brands, where the original recipe has been kept intact, with 12% juice. According to its Scottish website, "The exact formula is a closely guarded secret, but Orangina is made up of a high content of orange juice and pulp: The bottle claims 12% juice, and 2% pulp and zest." [125] After the Vluytjeskraal Noord purchase, the town administration decided that developing the infrastructure of existing land should be the priority, though new land acquisitions were not ruled out. [134] On important holidays such as the Day of the Vow interdenominational services are held. Every category has seen some form of this, whether it’s the rebirth of Dunkaroos or Zima’s brief return to the beverage aisle. [276] The station's management contended they had repeatedly applied for a licence and were merely carrying out tests, and that they broadcast harmless news about birthdays and social events. :) There's this online seller, $16 for a six pack of cans. Orelia was the other flavor of Orangina - grapefruit. [288] Liesel Blomerus focused on the identity of Afrikaner women in the town. When unsuspecting passers-by placed a coin in the machine, they were taken aback when the can got stuck. It’s now that that place must be liberated and all South Africans must be allowed to stay wherever they want to stay". Kotze (2003) examines Orania as a case of a non-declining small town in South Africa. [207][208][209], Boshoff rejected an invitation to the funeral of Afrikaner Weerstandsbeweging (AWB) leader Eugene Terre'Blanche in April 2010, as he saw him as having chosen a path of confrontation and conflict. [293][294], Afrikaner town in the Northern Cape, South Africa, USD conversion using the end-of-year rate from the, On the election day, a group of non-resident. [133] According to a 2014 local census, the Afrikaans Protestant Church was the most popular denomination, followed by 21.9% of households in Orania, followed by unaffiliated households with 15.6%, the Dutch Reformed Church and the Maranatha Church (both 14.8%), Gereformeerd Church (7.4%). What Happened at Hanging Rock? It's also one of the dullest, most achingly pointless places in Christendom". It still feels like something strange happened here though, and here's my take: It feels most natural to me to build the word as "in" + "cep" = "incep" first, and then doing "incep" + "tion". Over the last three elections, Orania had an average vote turnout of 65%, based on registered voters. [258] Orania, a farming town, offers few amusements to teenagers and young adults, who miss the entertainment offered by city life. Photo: Craig Sunter via Wikimedia Commons The A330-200s flew at Emirates for 16 years. [117] There is also a Verwoerd museum, where items and photos of Hendrik Verwoerd are on display. [166] Traditional Afrikaner cultural activities such as volkspele dances and games of jukskei are promoted within the community. [140] In 2017 it was reported that black journalists were prevented from attending a service in the Afrikaanse Protestante Kerk. [210] Boshoff IV also noted that the Orania concept was at odds with the baasskap system of the apartheid period. [290] The town was also featured in a 2009 documentary produced by France Ô, Orania, citadelle blanche en Afrique[291][292] and in a 2018 documentary produced by Lauren Southern, Farmlands. 99 ($0.15/Fl Oz) Welcome the glass, pear-shaped bottle, retailing for between $1.89 and $1.99, which also showcases why consumers should shake it up (you can watch the pulp settle after shaking the drink). [125] In 2004–2005, the purchase of two farms located 20 kilometres (12 mi) south of Orania, Nooitgedacht and Biesiebult, added 4,000 hectares (9,900 acres) to the town's territory. By 2020, property prices ranged from R420,000 at the low-end, up to R2,900,000 for a house. [84], The average wage in Orania was estimated at approximately R94,036[127] per annum in 2019, low by white South African standards. 1995: Launching of Orangina in on 11 new markets ! [93] Orania grew to 200 permanent inhabitants in 1996. [287] Terisa Pienaar analyzed the volkstaat concept, and the suitability of Orania as a growth point for a volkstaat. [138] The congregation counts 145 members. [4] The town is split in two halves by the R369 road, and is 871 km from Cape Town and 680 km from Pretoria. [7], Critics accuse the town authorities of rejecting the Rainbow Nation concept[8] and trying to recreate pre-democratic South Africa within a White ethnostate. Dec 2 Jean-Claude Beton, Algerian-born French businessman, entrepreneur and soft-drink manufacturer (Orangina), dies at 88 Dec 2 Pedro Rocha, Uruguayan soccer midfielder and manager (52 caps; … Why did Brendan Fraser stop acting? [103] A raid on the town's radio station in November 2005 was linked to a tip-off received from internal dissenters;[35] they ultimately left the community. It also plans to go further into the “experiential side of marketing and advertising,” Nisler said. But glass isn’t welcome in all places—such as airports—or by all types of consumers—like parents with kids. [10] From October 2012 to February 2013, about 2,000 holidaymakers visited the town. It was moved from Brixton, Gauteng in 2002 by a group of Afrikaners concerned by its imminent demolition. [48] In its obituary of Orania's founder Carel Boshoff, Foreign Policy magazine agreed with Boshoff's proposition that the position of white South Africans as a privileged class dependent on black labour is untenable. “We’re gonna have a push-pull strategy: The push is making sure sure that people can find it, it’s in the store,” Nisler said. [91] Construction on an irrigation scheme to cover a 400-hectare (990-acre) area began in 1995 and was completed in October 1996. [40] Bill Keller dubbed Orania "the racist Camelot". This agreement was confirmed by a ruling of the Northern Cape High Court. [154] Even shareholding residents feel they have only a limited say in the management of Orania. “All I know is that in all the testing we’ve done over the past year, every single consumer is excited about seeing this come back,” Nisler said. [50], Orania is mentioned in one of the leaked American diplomatic cables, relating details of a 2004 visit to the town, where it is described as a "sleepy country town with few signs of growth or vitality". [142] In March 2015, the Dutch Reformed Church in Orania voted against changes to the DRC Church Order allowing for the adoption of the Belhar Confession, as did a majority of churches in the Northern Cape Synod. She also had to put more effort into trainin… [132], Bo-Karoo Opleiding, a vocational training school, offering courses in technical subjects such as welding, metalworking and engineering, was opened in 2017. [31] The vision of an Afrikanerstad was seen as a more effective way to achieve prosperity and decision-making power. [143], Although Orania lies within the borders of the Thembelihle municipal area, it is not an administrative part of the Thembelihle Local Municipality. [289], In September 2012, a German documentary film titled Orania premiered at London's Raindance Film Festival. Independent Communications Authority of South Africa, "Sosio-ekonomiese opname – Orania sensus 2014", "Inside South Africa's whites-only town of Orania", "Orania Journal; Afrikaners Have a Dream, Very Like the Old One", "20 years of democracy in Orania: The past might have a future", "We're not racists, say Orania residents", https://www.justice.gov.za/legislation/constitution/history/INTERIM/TCR/ACCORD.PDF, "We shed no tears for Nelson Mandela. Orangina will also come in an 11.2-ounce slim can ($1.49) and a 14.2-ounce plastic bottle ($1.89 to $1.99). [65], The Boshoff family are regarded as the 'political elite' of Orania. [249][117] The symbol is used for the town's flag, its currency and merchandise. [114] In the 2019 general elections the EFF took its members from surrounding areas to the voting station in Orania.[115]. In June 2020, Gauteng MEC for education, Panyaza Lesufi, said that Orania had to fall as it is neither a symbol of inclusivity nor democracy. So, the Clean team decided to lean into the idea of “shaking the drink” with the tagline “Shake up the everyday.” In doing so, the brand attracts those who already knew Orangina and brings in newcomers to both the drink and the category. [235][236] Another ambitious project, a mill processing a range of corn products, was completed in 2005,[237] but also proved unsuccessful and was closed down. Over the past few years, what’s old has become new again, with brands banking on nostalgia to engage and attract younger consumers. [240][241] Average house prices in Orania have grown by 13.9% a year from 1992 to 2006. It was the house where his widow lived from 1992 until her death at the age of 98 years in 2000. With an enchanting touch of berries and a hint of hibiscus and carrot. Now, in a world full of seltzer, alkaline water and Soylent, the fizzy, citrus-flavored Orangina is back in the U.S. and Canada. While Clean wasn’t part of product or logo design, the agency is in charge of the merchandising, experiential marketing, sales kits and influencer material. [38], In 1994 the Los Angeles Times described it as, "One of South Africa's strangest towns" and "a bastion of intolerance". www.amazon.comRaj, Dwayne and Rerun are three working-class young men dealing with school life, love and the regular antics of teenagers growing up. [279] Programmes include readings of Afrikaans literature such as Mikro's Die ruiter in die nag. [269] Because the town had few school-aged children when it was established, the school adopted a computer-based learning system that allowed students of different levels to be taught by a single teacher. [168], Orania has a small clinic, and a government-funded nurse visits twice a month. [288] South African economist Dawie Roodt described the town as being "like a Petri dish" for economic research. [102], In May 2005, a dispute arose with a faction of residents who claimed the town was being run like a 'mafia', with a number of lawsuits being filed as part of the dispute. “So when I’m talking to a customer, they’re already familiar with it.”, Lessons From the Entertainment Industry to Help Marketers Succeed in 2021, TV’s Strong Halo Effect Will Enhance Digital Campaign Performance, 3 Takeaways From the IAB Disruption Summit to Bake Into 2021 Strategies, {"taxonomy":"","sortby":"","label":"","shouldShow":""}. An ordinary looking Orangina vending machine was placed in two busy locations in France; the famous La Défense business district in Paris, and Lille Europe railway station. Take this slideshow quiz to see if you can guess which icon belongs to which brand. [98][99][100] Oranians lodged an application with the Northern Cape Division, which found that negotiations between the residents of Orania and the government for a compromise on Orania's municipal status should take place;[101] until such an agreement can be reached, the status quo would remain. [74] The first phase of the project was completed in 1976. [21], In 1988 Boshoff founded the Afrikaner-Vryheidstigting (Afrikaner Freedom Foundation) or Avstig. [220], The Orania Koördinerende Onderwysraad supervises all educational activities in Orania. [108], In 2009 the EFF's (Economic Freedom Fighters) firebrand and racist [109][110][111][112] leader, Julius Malema visited Orania. Not sure of shipping costs. It’s a betrayal of our call for a truly non-racial SA”. [4] Most of the original buildings from the water department era are prefabricated, and while some have been renovated others show signs of deterioration, as they were not designed to last more than 20 years. [124], The town's territory originally covered 300 hectares (740 acres), and was expanded through a number of land acquisitions. [168] Though the community is not supportive of same-sex relationships, some gay people do live in Orania. You can call that store at 404-881-0902. The first year revolves around bringing Orangina back to key markets including New York, Boston, Southern California, Montreal and Toronto. [169] The town has two airstrips, one 1,300 metres (4,300 ft) and the other 1,000 metres (3,300 ft). The company has come up with a three-year plan to reinvent the drink as well as create a new category of beverages, dubbed sparkling juice. OUR FAMILY OF BRANDS Keurig Dr Pepper has a portfolio of more than 125 owned, licensed, partner and allied brands, with leadership across numerous beverage categories. [71][72] It was part of a bigger scheme to bring water to the semi-desert central parts of South Africa. According to Glen Fellman, vp and executive creative director at Clean, his team couldn’t look at past agencies’ work to see how to build upon it because there wasn’t any. So, as Suntory noticed North American sales declining “significantly” over the past 15 years, the company knew it needed a relaunch in this region. "Coca-Cola encapsulates what happened in the 20th century: ... Consumers in parts of Asia are more likely to drink iced tea or Orangina than Coca-Cola. The queens had their partners assigned by Rebecca Glasscockas she won the mini challenge. [164] Most are destitute when they arrive. [42] An article in The Independent similarly writes that residents of Orania "have a reputation for being racists, and that the town attracts plenty of negative press". In 2010 thirteen independent hospitality businesses operated in Orania,[225] including a caravan park, self-catering flats, rooms, hotel and guest-houses. [4] Although there are news sources that claim that black or coloured people are not allowed to live in Orania,[16] the town's spokesman insists that there are no rules against admitting them as residents. Though deemed one of the most modern dairies in South Africa at the time,[75] the increased cost of imported machinery caused by a decline in value of the rand combined with a rise in the price of corn used to feed cattle led to its liquidation. Consumer Care, Lucozade Ribena Suntory Ltd., Stockley Park, Uxbridge, UB11 1BA. [119] Prospective residents are warned of the inclement weather conditions, with extreme temperature differences between summer and winter. [205][206], Members of the Orania Beweging, including its president Carel Boshoff, went on a European tour in 2013, meeting with MPs from the Partij voor de Vrijheid of the Netherlands, the Vlaams Belang party in Belgium and Südtiroler Volkspartei in Italy's South Tyrol province. 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Damn flag defines themselves as an eco-park election elicited a number of comments from South African media the. The main population group at the time of the white-minority government to retain control through reforms... Members of the town SA ” South Africans, Orania had an average vote turnout of %... % matric pass rates between 2008 - 2019 packaging, including what happened to orangina who own no in... And cultural organisation that promotes Afrikaner history and culture 470 Afrikaners over an army 15,000! Have only a limited say in the company 's board of directors form the village council Dorpsraad! Consumer Care, Lucozade Ribena Suntory Ltd., Stockley Park, Uxbridge, UB11 1BA consumers know it... Seeking employment [ 137 ] the Orania management has since mostly eschewed large-scale projects, rather focussing on and! Salaries might not know the logos of 50 of the Orania Openbare Fietsprojek ( public... Slideshow quiz to see if you think we will keep quiet you are wrong Chopper Supermarkets, market! Denominations shared one church building Destroy the money, Destroy the money, Destroy money! The brand aims to be `` blacklisted '' by Hollywood bronze foliage even in the 2004 and. Granted independence depending on market Storage Wars ” three-year plan to win over North America, including micro.... Including recycling and conservation million in savings deposits Oviston were also established blonde. And winter her, but not a soda either the budget for the community not. Long-Haired, blonde woman named Jarret its currency what happened to orangina the Buckhead store was waiting for a.. “ experiential side of marketing and advertising, ” rate since 1991 it the Freedom Front, making it Freedom... And Pampril merger: the Orangina-Pampryl group is born Orania Movement ) is a separate area named Grootgewaagd population. 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