The diagram depicts four key pricing strategies namely premium pricing, penetration pricing, economy pricing, and price skimming which are the four main pricing policies/strategies. Types Of Pricing Strategies. 5 pricing strategies, IGCSE Business Studies Marketing section. Apple Inc. is a technology and innovative company, which designs, produces and sells Imac, Iphones, Ipods, music. The Adobe Flash plugin is needed to view this content. Top 3 Pricing Strategies . Download Share Share. Common pricing strategies . Pricing strategies to consider: Competitive Pricing, Value-based Pricing, Tiered Pricing, Pay-What-You-Want Pricing. Created: Oct 22, 2011. doc, 2 MB. Figure-4 shows different pricing methods: The different pricing methods (Figure-4) are discussed below; […] We learned that cost plus and competitive pricing can be useful, but they’re fairly weak overall, particularly in the SaaS or software space. Your pricing strategy is a strategic tool to help you achieve your business’ objectives. Some of these are topics already presented in 15.013, and some are new. Psychological Pricing Strategies Psychological pricing strategies are pricing techniques that help create an illusion for customers. It is a type of pricing which involves establishing a price higher than your competitors to achieve a premium positioning.You can use this kind of pricing when your product or service presents some unique features or core advantages, or when the company has a unique competitive advantage compared to its rivals. PPT – Pricing Strategies PowerPoint presentation | free to view - id: 6a22af-NmI1Y. For example, a low price may lead customers to believe that your service quality is poor. Physical Products. Remove this presentation Flag as Inappropriate I Don't Like This I like this Remember as a Favorite. Other Pricing Strategies In their search for the best price level, Wow Wee’s marketing managers could consider a variety of other approaches, such as cost-based pricing, demand-based pricing, prestige pricing, and odd-even pricing. This lesson focuses on Pricing strategies and comes complete with lesson plan. Pricing strategy is a huge element of an overall marketing strategy. The first step to pinpointing your ideal pricing strategy is to establish your pricing objectives. This lesson focuses on Pricing strategies and comes complete with lesson plan. Price is the value that is put to a product or service and is the result of a set of calculations, understanding, research and risk taking ability. Pricing strategies for online retail The lowest price doesn't always win. PPT – Pricing Strategies PowerPoint presentation | free to view - id: 2014b-YmZlY. Price Adaptation Strategies and Marketing Management. Philip Kotler’s Pricing Strategies, also known as the Nine Quality-Pricing Strategy, consists of a matrix of nine pricing options. The paper ends with a conclusion about how the businesses should select the most suitable pricing strategy for themselves. So far, we’ve already learned about cost plus pricing, competitor based pricing, and value based pricing in depth. Actions. Tìm kiếm pricing strategies and practices ppt , pricing strategies and practices ppt tại 123doc - Thư viện trực tuyến hàng đầu Việt Nam 2.1. About this resource. Pricing Strategies Ppt - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. doc, 82 KB. The Pricing Strategy table below provides the definition for ten different pricing strategies and an example to explain each pricing strategy. Scribd is the world's largest social reading and publishing site. Pricing Analysis found in: Price Analysis Presentation Powerpoint Templates, Pricing Strategy Analysis Diagram Presentation Visual Aids, Market Analysis Pricing Assumption Ppt PowerPoint Presentation Gallery Icon, Price Analysis.. By using the pricing strategy PowerPoint template, the presenters can demonstrate 10 different pricing tactics of your company, or the presenter can educate the people, “what is pricing strategy and what are the keycomponents of pricing tactics. Sometimes B2B companies face intense competition. 11 different types of pricing 1) Premium pricing . Such strategies come in the form of: Charm Pricing: This involves reducing the price by a minimal amount (say 1 cent) which makes the customer perceive the price to be less. Prices are based on three dimensions that are cost, demand, and competition. The framework analyzes the different pricing strategies and addresses the importance of knowing the customer’s value understandings as well as other interior and exterior factors while fixing prices. Key Words: Pricing Strategies, Marketing Mix, Cost Plus Pricing, Demand Oriented Pricing. Share Share. Get the plugin now. ... ppt, 3 MB. Pricing Strategies 3 major pricing strategy Cost-based pricing Competiti on-based pricing Customer value-based pricing Source: Nagle, Hogan and Zale, 2005 . The objective is to provide you with a pricing “toolbox,” i.e., a set of pricing techniques, … On the contrary, in optional product pricing, we should think of products that can be bought/sold with the main product. In highly contested markets where industry-changing innovations and cost advantages aren’t possible, the secret to profits is smart pricing. Show all files. Know your margins. Presentation On PRICING STRATEGIES. Lesson 10 - pricing. The price can be set to maximize profitability for each unit sold or from the market overall. Psychological pricing refers to the psychological pricing strategies marketers use to make customers buy the products, triggered by emotions rather than logic. A business can use a variety of pricing strategies when selling a product or service. Pricing (Revised: July 2012) These lecture notes cover a number of topics related to strategic pricing. Examples for captive product pricing are razor blade cartridges and printer cartridges. September 5, 2016 September 5, 2016 / vsankara. In some cases, companies establish a set price for a good or service that is constant across the business. View Notes - Pricing Strategies -Ch.16.ppt from MANAGEMENT 101 at Terbuka University. Pricing strategies ♦ Product line pricing – Prices are set on the basis of well-established price points of other products in the product line. Vigneshwar Sankaraan #216268276. International; Resources. High price is accepted if it agrees with the value of the product perceived by the customers, other wise such a . chapter 16 Developing Pricing Strategies and Programs Introduction Price is one element of the marketing mix Get the plugin now. Pricing Strategies Examples. Actions. This website and its content is subject to our Terms and Conditions. Captive Product Pricing – Product Mix Pricing Strategies. PPT On PRICING STRATEGIES. Pricing strategies best.ppt - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. Pricing strategies shape your prospects’ view of service quality. We speak of captive product pricing when companies make product that must be used along with the main product. explains various pricing strategies whereas the next section discusses advantages and disadvantages of various pricing strategies. Pricing is the process of determining what a company will receive in exchange for its product or service. Apple’s Pricing Strategies. A pricing strategy takes into account segments, ability to pay, market conditions, competitor. High and low price strategies . An organisation can adopt a number of pricing strategies, the pricing strategy will usually be based on corporate objectives. Remove this presentation Flag as Inappropriate I Don't Like This I like this Remember as a Favorite. They form the bases for the exercise. However there are other important approaches to pricing, and we cover them throughout the entirety of this lesson. Pricing Strategies found in: Pricing Strategy Analysis Diagram Presentation Visual Aids, Pricing Strategies Ppt PowerPoint Presentation Outline Examples, Major Pricing Strategies Ppt PowerPoint Presentation Model Ideas Cpb,.. Info. In fact, pricing battles usually end with you pricing your products too low. By considering all these, the nine pricing strategies, as identified by Philip Kotler, are as follows. The reality of online retail pricing is that the lowest price doesn’t always get the sale. ADVERTISEMENTS: An organization has various options for selecting a pricing method. Perception of product and brand image. The Adobe Flash plugin is needed to view this content. Download PowerPoint templates & slide designs on Pricing Strategies for business presentations. Price range " Profit margin Total costs per unit Price ceiling Price floor Customer’s perception of value Product/service costs Read on to better understand the available pricing strategies for online retail. Pricingstrategies. ♦ Optional Pricing – A base price is set for the basic product and prices are set for optional features, services along with the main product. The goal is the assist companies to position products based on their perceived place in the market relative to the competition. Download PRICING STRATEGIES Presentation Transcript: 1.PRICING STRATEGY IN SERVICE INDUSTRY 2.Introduction Service sector is the lifeline for the social economic growth of a country. Academia.edu is a platform for academics to share research papers. This model relates pricing to the quality delivered. The strategy you choose can make or break your business, as the price of your product or service directly affects the revenue of your company. Some common ones are: •Odd-even and prestige pricing •Multiple-unit pricing •Everyday low prices (EDLP) Marketing Essentials Chapter 26, Section 26.2 The Price is Right3. Pricing Strategies for Contested Markets. Unlike digital products, there are hard costs (other than time and energy) to producing a physicial good. The organization can use any of the dimensions or combination of dimensions to set the price of a product. Any of these methods could be used not only to set an initial price but also to establish long-term pricing levels. 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